This workbook will guide you through assessing your site in GREAT detail according to the guidance in Google's Search Quality Evaluator Guidelines.
Thorough checklists on:
- E-E-A-T (esp Reputation)
- Originality
- Filler Content
- Using AI in content creation
- Scaled content abuse
- Site Reputation Abuse
- Ad experience
- Needs Met (so important!)
Used by hundreds of SEOs, Agencies & site owners as a foundation for understanding and improving site quality.