I'm obsessed with understanding Search & AI. Started this newsletter shortly after the Penguin algo was released. Is Gemini the future of Search? Newsletter lives here: https://community.mariehaynes.com/spaces/12735584/feed
Sundar Pichai confirmed that AI Mode is the future of Search. Some ideas to help you brainstorm on how to adapt.
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Hello! This interview with Sundar Pichai and Lex Fridman is worth a watch. In it, Sundar Pichai shares some significant news about Google's plan for AI Mode:
Our current plan is AI mode is going to be there as a separate tab for people who really want to experience that, but it’s not yet at the level there, our main search pages. But as features work will keep migrating it to the main page, and so you can view it as a continuum. AI mode will offer you the bleeding edge experience, but things that work will keep overflowing to AI overviews and the main experience.
In this blog post I've shared a bunch of thoughts on how this changes Search. The changes we are already seeing in AI Mode have the potential to greatly impact many websites. I've also added some questions to help you brainstorm on how to thrive as we go through this era where Google is shifting from being a search engine to becoming our every day personal assistant.
Also, in case you weren't aware, ChatGPT is having serious issues today. It's not just you - it's mostly down for everyone. I'm aiming to have a big and helpful newsletter out on Friday. Till then, hope you have a great week! Marie |
Search News You Can Use
I'm obsessed with understanding Search & AI. Started this newsletter shortly after the Penguin algo was released. Is Gemini the future of Search? Newsletter lives here: https://community.mariehaynes.com/spaces/12735584/feed
Hello! We had a lot of discussions on the helpful content system and also E-E-A-T this week. Gemini Advanced is here! I'll get you caught up on what is happening with Bard/Gemini. (I really like Gemini Advanced.) Important to know this week There were rumblings of an update Feb 7-8, but nothing official was confirmed. Something weird is going on with recipe SERPs. E-E-A-T is not a ranking factor. It’s so much more. Danny Sullivan shared info on the helpful content system: sites affected may...
Hello everyone! We have a shorter episode this week and also I'm making you click through to read it instead of putting it all in the newsletter. Why? I would like to send Google more signals that people are engaging with my content! Important to know this week SEO Google released a new SEO starter guide. How I describe E-E-A-T in 2024. Indexing issues. Cache pages removed from search. AI generated blurbs generated from user insights in maps. AI Bard may be renamed to Gemini. Bard now does...
Oh boy I have been waiting for this. Google updated their SEO Starter guide. I really like this new guide. It explains a lot about what is important to rankings, the importance of topics, and also tells us quite a bit about Google’s use of links. I’ll share my current thoughts on links. These are important! Today a lot of the SEO community are focusing on this line in the new guide… Forget the words, “ranking factor.” E-E-A-T is incredibly important! Those words link to the following section...